This Virtual Reality experience offers a unique behind-the-scenes look of the Team DSM partnership. Team DSM is one of the most exciting young teams in elite pro-cycling. The partnership with Royal DSM, the word leader in health, nutrition and sustainable living science, builds on an existing five-year innovation collaboration. The goal of the multi-year partnership is to build better health and performance outcomes, for the team, people, and the planet. The Team DSM virtual reality series of 3 episodes offers a unique insight into the innovation partnership and shows how the team prepares for and rides during the 2021 UCI World Tour. Tom Stamsnijder, former professional rider and now working at Royal DSM, explains how DSM’s science-based innovation and expertise help athletes reach new high standards of performance and be the best that they can be in one of sports’ most demanding disciplines. The virtual reality is setup in 3 episodes that will be published during the main cycling season in 2021. The app is a product from Royal DSM Communications. Royal DSM is Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. Our products and solutions address some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders - customers, employees, shareholders, and society at large. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.
