Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.2
  • Adult Rating: 4+
  • File Size: 129.29 MB
  • Developer: FitNow
  • Compatibility: Android, iOS 8.0
Score: 4
From 413,366 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Useful but not helpful

    By Deew330
    After you put in your baseline information, the app gives you a calorie allowance and what your intake should be if you want to lose “X” pounds per week. This is a purely mathematic calculation. Good start. However, no weight loss formula fits every person. The mathematics don’t work. My deficit for a week was 6000 calories and I lost.... nothing. Why? That’s what I kept asking. I was frustrated and kept even closer eye on my intake, lowered my caloric intake to lose even more weight and lost.... nothing. Gggrrrr. Not the apps fault. But it kept says no things like: “you will reach your goal weight on April 2” How can I ever reach my goal weight if I am doing everything and not losing?? The gap occurs because it uses the same formula for loss for a 25 year old man and a 50 year old woman. Which of these do the formulas apply to? Both? Surely not. My take home is that it does help me track my food calories, but I quit paying attention to other stuff. It just doesn’t apply and I have finally started a slow loss. But I feel less discouraged. I wish it allowed me to enter my own caloric goals and timeframes for graphing weight. I wish the app allowed me to modify my goals more and showed a graph of just a week or so.
  • Logging Food

    By Guitarguy68
    I like several things about this app. However the most important part drives me crazy, logging your food. It is extremely difficult to do. The reason being, deciding which is the correct choice. As an example, if you type in scrambled egg a whole list appears. Now are you going to choose the one that shows 60 calories or the same food that shows 100 calories?? There are way too many items to pick from and they are all different calories amounts for the same food. In reality it makes counting and logging your calories a guessing game. Makes me really question the accuracy of the information on this app.
  • Good App, needs more foods, too much wanting me to upgrade

    By BB Austin
    Good app. With it, I've lost 20 pounds and kept them off for over a year. It needs more foods with calorie values. I often have to look up calorie counts elsewhere and add to the food choices. Otherwise, easy to use, helpful, well laid out Upgrade comes up way too often
  • Kind of Declining

    By iPadGuy64
    I’ve had this app for years because I bought an intelligent scale that interfaces with it. For years, I just got on my scale and the results were recorded in the app. Now, I have to open the app and have the phone near the scale. Disappointing.
  • It’s a great way to track.

    By PLJED729
    However the advertisements to upgrade get annoying. It’s free though so it’s still cheaper than Weight Watchers.
  • Staying on track

    By Lim61
    Lose it keeps me accountable for what I put in my mouth. Very user friendly!
  • Lose it app

    By 00winslo
    The daily logging of everything I eat, drink and weigh has been a good daily habit. It helps keep me accountable.
  • Keeping track

    By Rev elite
    Nice app. Never knew how much I was really eating until I started to keep track of everything.
  • Really helped

    By shabbin
    I know there’s other apps like it, but after having done so much reading about the value of calorie restriction and nutrition I find the LoseIt! Interface to be perfect for my needs. I’ve already lost more than ten pounds and it also helps me get regular insight into the nutrient profile of my meals.
  • Please STOP Interrupting my Flow

    By iOS User #1
    I have been a paid subscription user for years. In the last 6 months, in-app full-screen ad-like messages appear at least a few times a week interrupting my flow. I assume these are intended to increase engagement among free users? Anyway, please, please, please add an option to COMPLETELY disable these ads for paid users. I’m already paying you all the money you’ve asked for... what’s the point?